After more than a decade in business, Knee High Agencies was ready for a brand identity that reflected the experience, personality and trusted reputation it had built along the way.

Knee High is a Perth-based wholesale agency representing a carefully curated collection of baby, children’s, fashion, footwear and lifestyle brands. With a highly personal approach, the business helps independent retailers simplify wholesale buying, discover products their customers will love and build thoughtful, profitable ranges.

The new identity draws inspiration from the familiar saying “knee-high to a grasshopper”, a nostalgic expression tied to childhood, growth and small beginnings. The grasshopper became the perfect brand character: playful yet polished, distinctive yet timeless. Dressed in his top hat, he brings a slightly eccentric, dapper charm to the identity while reinforcing the brand’s connection to the children’s industry.

The result is an established yet joyful identity that feels stylish, sophisticated and unmistakably unique, honouring Knee High’s history while giving the brand plenty of room to leap into its next chapter.

IDENTITY DESIGN  |  MARKETING CREATIVE COLLATERAL